This statement related to the protection of personal data (“the Statement”) aims at explaining how we collect your personal data through our various channels (such as our websites, stores, customer relation centres, etc.), within the Agrial Group (made up of the Agrial Cooperative and its subsidiaries or affiliate companies, all known together as the “Agrial Group”). It also contains information on the type of data collected, how and why we treat the data, in order to ensure that its use suits your needs in the best possible way.
This statement therefore applies to the owner of this website.
For the purpose of the Privacy and Cookies Statement, the terms below are defined as follow:
We collect your data through all digital means; our websites, the pages devoted to the goods or brands of the Agrial Group on the internet or on social media, electronic communications or your interactions with the banner advertisements of the brands of the Agrial Group. All of your contacts with our Customer Services departments also enable us to collect information about you. We collect certain data by using cookies in order to have a better understanding of your browsing patterns and actions on our websites. In other cases, you communicate your information to us directly when you contact us, when you make a purchase on our websites, during in-store activities, in trade fairs, by completing offline registration forms or by taking part in market surveys.
We can collect various types of information from you, which differ according to the purposes, as described below, depending on your mode of interaction and communication with the Agrial Group (online, offline, telephone, etc.):
We have no reason to collect or process sensitive personal data (e.g. health data) in relation to our regular commercial activities.
We believe that it is extremely important to protect the privacy of children when accessing the internet, and we encourage parents or guardians to spend time with them to take part in and supervise their online activities.
On some of our websites, access to the website and/or the creation of an account are reserved for persons over 18 years old.
You should therefore ensure that your children do not give their personal data or your personal data on the internet without your prior authorisation. Indeed, any person under 18 years old may only communicate their personal data through a parent or guardian with their specific consent. You are entitled to check, amend or erase personal data about your child at any time. You may also request the erasure of the data related to your child by sending a letter to the address given in the contacts section indicated in Question 9 – “What are your rights and how can you use them?” ».
Please find below, in the table, the purposes sought by the Agrial Group when collecting and processing your personal data, along with the various types of personal data collected for each purpose. Please note that certain persons may not be affected by some of the uses listed below.
| Uses | Principles on which this use is based | Our legitimate interests |
| Consumer Services and/or customer relations centre: we use your personal data to answer your questions, solve any problems, improve and personalise our services. | – Respecting our contractual obligations
– Legal obligations – Our legitimate interests |
– Improve and develop new goods and services
– Increase efficiency |
| Marketing communication, games, competitions and other promotions: we use your personal data, with your consent (when necessary), to provide you with information on our goods or services (e.g., as part of marketing or promotional campaigns / communications). | – Your consent (when this is necessary)
– Respecting our contractual obligations · Our legitimate interests |
– Define which goods and services may be of interest to you and tell you about them
– Define consumer or customer profiles for new goods or services |
| Interaction with our consumers: we use your personal data when you use third-party social media functions, such as the “Like” button, in order to offer you advertisements and to interact with you on these third-party social media. | – Your consent (when this is necessary)
– Our legitimate interests |
– Define which goods and services may be of interest to you and tell you about them
– Define consumer or customer profiles for new goods or services |
| Creation and management of an account: we use this data in order to manage your orders, answer your questions, help you to manage your preferences or send you commercial information adapted to your profile. | – Your consent
– Our legitimate interests – Respecting our contractual obligations
|
– To help us have a better understanding of your requirements and expectations and, thus, improve our services, goods and brands |
| Personalisation of our Services and Offers: we use your personal data, with your consent (i) to analyse your preferences and habits; (ii) to anticipate your requirements according to our analysis of your profile; (iii) to improve and personalise your experience on our websites and applications; (iv) to ensure that the content from our websites or applications is the most appropriate for you and your computer or device; (v) to provide you with targeted content and advertisements; and (vi) to enable you to take part in interactive activities, when you choose to do so. | – Your consent (when this is necessary)
– Our legitimate interests |
– Define which goods and services may be of interest to you and tell you about them
– Define consumer or customer profiles for new goods or services |
| Processing of orders: we use your personal data to process and send your orders, inform you of the status of your orders, check that we have the right addresses and check your identity. | – Respecting our contractual obligations
– Your consent (when this is necessary) – Legal obligations – Our legitimate interests |
– Improve and develop new goods and services
– Increase efficiency – Protect our operating systems, networks and staff members |
| Running of our websites: we use your personal data to ensure an appropriate communication of content on our websites and an appropriate configuration of your device, including screen resolution, etc. | – Our legitimate interests
– Your consent |
– Improve our quality of service |
| Other general uses (internal study or market survey, analysis, security, etc.) : In accordance with the laws in force, we use your personal data for other general commercial purposes, in particular for performing internal studies or market surveys and assessing the efficiency of our advertising campaigns. If you have several accounts for brand names of the Agrial Group, we reserve the right to merge these accounts into one account. | – Respecting our contractual obligations
– Your consent (when this is necessary) – Legal obligations – Our legitimate interests |
– Improve and develop new goods and services
– Increase efficiency – Protect our operating systems, networks and staff members |
| Customer references: the Agrial Group may publish a list of Customer Success stories on its websites and other information media including information about the name of our customers and their positions. The Agrial Group undertakes to obtain authorisation from each customer before publishing any success story on its websites. | – Your consent (when this is necessary)
– Our legitimate interests |
– Define which goods and services may be of interest to you and find out your opinion on our Services
|
When we are required to share your data with our various websites within the Agrial Group or with other structures (such as service providers), we ensure that these organisations also have a safety policy to protect your data.
As set forth in “1. Our commitment for the protection of personal data”, your personal data will not be shared, sold, rented or disclosed for purposes other than those described in the Statement. In this respect, unless you have given your consent, we will not sell your personal data to third-party firms for their own marketing purposes. However, it is possible that your data will be communicated if required, for example, by the law or state authorities. In the event of a transfer of activity from the Agrial Group to another company, the legal transferee will have access to the data held by the transferor entity and therefore to some of your personal data.
Your personal data will only be kept by the Agrial Group for the period reasonably required for the purposes described in this Statement. The criteria that we use for defining the periods of conservation of your personal data are as follows:
Your personal data may however be kept for longer as part of specific legal obligations or in light of the legal limitation period applicable.
Beyond the periods of conservation indicated above, your personal data will either be erased from all of Agrial’s databases in a safe way, or made anonymous.
We use all technical and organisational measures required in order to guarantee the confidentiality and security of your personal data. Please note however that these measures do not affect the information that you choose to share in public, in particular on third-party social media.
As regards your financial data, we apply the industry’s standards in terms of protection and we respect the legal obligations. Your information is encrypted when you make online purchases on our websites.
You may also help us to guarantee the protection of your data by using the confidentiality settings of our websites, by choosing a complicated password for your connection and by being careful when connecting to your account on a public device.
The storage and processing of your personal data requires that your personal data be transferred, at a certain time, and stored in a country other than your country of residence. The personal data may be processed outside of the European Economic Area (EEA). If this is the case, the Agrial Group will endeavour to ensure that this international transfer of data is performed with the appropriate level and guarantee of security. The guarantees that we use to protect the international transfers of data include (i) standard contractual clauses validated by the European Commission, (ii) certification mechanisms to establish that the third parties located outside of the EEA process the personal data in a way that complies with the Regulations.
It is important for us that you may use your rights and make the most informed choices possible, as regards the personal data that you communicate to us.
In the following table, “you” refers to: “yourself, your descendants, representatives and/or agents”
| Your rights | What does this mean? |
| Right to information | You are entitled to have access to, consult and request a physical or electronic copy of the information about you and held by us, along with the way in which we use it. This information must be transparent, clear and easily understandable. You are also entitled to ask for information regarding the origin of your personal data.
|
| Right to access | |
| Right to amendment | You may request the erasure, portability, rectification or amendment of your personal data; if it is incorrect or out-of-date and/or you may ask for it to be completed if incomplete.
When this is possible, our websites include a specific function enabling you to consult and amend the personal data that you have communicated to us. Please note that, in certain cases, the erasure of your personal data will necessarily imply the closure of your user account. We may also be required to keep some of your personal data, after your request for erasure, with a view to meeting with our legal or contractual obligations. |
| Right to erasure / to be forgotten | |
| Right to management of your data communicated | |
| Right to limitation of processing | These rights mean that the processing of the data about you is limited, so that we may keep this data, but we may not use it or process it. |
| Right to object to the processing of the data based on our legitimate interests | |
| Right to cancel your consent | You may withdraw your consent for any of our processing activities of your personal data when such activity is based on your consent. The withdrawal of this consent does not have any effect on the lawfulness of the processing performed on the basis of the consent before its withdrawal. |
| Right to make a claim to a supervisory authority | You are entitled to make a claim and refer it to the data protection authority, the CNIL (https://www.cnil.fr/fr/plaintes), in order to contest Agrial’s methods in terms of personal data protection and respecting privacy. |
| Right to lack of marketing | You may object to receiving our commercial communication messages, at any time, by contacting us or by clicking on the “unsubscribe” link in any email or communication that we may send to you |
| Right to disable or manage Cookies | You can adjust your browser settings to disable Cookies or be informed when cookies/similar technologies are used. However, this may prevent you from using certain parts of our websites. |
| Right to refuse target advertising | We may work with advertisers showing banner adverts on the internet, targeted at your sphere of interests, for one of our brand names or brand names of companies from outside the Agrial group.
You can consult the website www.aboutads.info/choices for more information on how to refuse the display of these targeted advertisements |
You may use these rights as indicated in the relevant pages of this website.
We will ask you to enclose a copy of your ID card or any other proof of identity, with your request. If the request is submitted by someone other than you, without any proof that the request is legally made in your name, it will be rejected.
Please note that any information communicated to us will only be processed in compliance with and as authorised by the laws in force.
We will process and analyse any claim related to the way in which we manage your personal data (including a claim indicating that we have infringed your rights according to the laws applicable on protecting privacy).
In the event of an amendment in the way in which we manage and process your personal data, we will update this Statement. We reserve the right to amend our methods and this Statement at any time. Please check the presence of updates or amendments to our Statement, on a regular basis.
